The Sun or The Steam Kang Kexin

When I first selected the collection, I was attracted by these retro-style 1930s train posters. The two posters I finally chose have very contrasting purposes in similar compositions, which made me particularly interested.

I conducted a lot of research when studying these two poster collections. Through research, I also dug deep into the Science Museum's huge collection. I found that there are more than 120 posters related to southern summer vacation routes and northern train travel routes in this museum. These posters have greatly enriched my design content.

I deeply like these retro poster styles, so I want to avoid destroying the 2D plane beauty of the poster itself as much as possible.

So I split each layer of these posters, using the software Mental Canvas to increase the audience's sense of participation while retaining 2D. And selected the background music that was popular in the 1930s that is suitable for north-south travel to increase the immersion.

There is an indelible stereotype of north-south travel in the UK, but these are promoted by these two train companies. So in the standby page, I use a suitcase full of items representing north-south travel to introduce the audience to start the journey.

It is not enough to make the audience feel like they are in the experience. At the end of the project, I used Touch Designer to connect all the videos and interactions so that the audience can really move and participate in this journey.