Understand what empathy is and its role in the design process

Emphasize user-centered design concepts and explore how empathy can improve design quality

Provides specific methods, tools, and strategies for incorporating empathy into UX design

Promote the concept of empathetic design and let every member of the team understand user needs

Help teams capture users’ thoughts, feelings, actions and words

Visualize the user’s complete interactive experience and identify key touchpoints and issues

Create embodied avatars for users so teams can understand target user groups

Write a simple story format that describes user goals and their use cases in the product