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Project 2 - Being Human Brief

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Project 2 - Being Human Outcome

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The name of my APP is tigertock, because I used a tiger as the main element and the homonym with ticktock can remind people of the passage of time. It`s pronounciation is very similiar to "Ticktock". Next, I will introduce my idea and design process to you in detail. I did some brainstorming before the research, including what the research should include and what aspects to cover. I used pact analysis as the basis for my research, specifically analyzing the emotions and causes of some technological distractions in my selected group of users over the age of 21。 In addition, I also brainstormed some ideas for my app. I listed some key words related to time, such as wasting time is wasting life, and growing up as the direction of my thinking divergence. I want to show my ideas in a more innovative way, so I chose a small white tiger as the main figure of my APP. The little tiger can accompany people when they are learning or studying, and people can grow up with the tiger together. I want to remind people not to waste time through this kind of cultivation and healing method. By summarizing and analyzing the results of the survey, I learned that most of the users in the survey were women and college students. I also investigated some of their emotional reactions and pain points when they were distracted, and found that most of them would have negative emotions similar to anxiety after being interfered with by some other software or other electronic devices. So I made a portrait of my target customer group. Li Lizhang, a college student preparing for graduate school, hopes to have an APP that will limit the number of times she can use her phone or be distracted, and eventually allow her to study autonomously without relying on these devices at all. Next, I designed the LOGO and icon of my APP. In terms of function, I chose a relatively novel way. For example, when learning, the little tiger will always eat something very healthy and keep exercising. If it keeps doing so, the little tiger will be very happy at last. Give users some virtual items, and eventually grow into a big tiger, but if they stop to open some other software beyond the limited time, the little tiger will be unhappy, eat these software and decrease the goodwill.